Doggie Seatbelt, safety for all

Articles tagged as dog seat belt (view all)

Obesity: Not Just a Human Problem

07 November, 2013 0 comments Leave a comment

Did you miss National Pet Obesity Awareness Day? Don't worry, it slipped our minds too. October 9th was the 7th annual awareness day and survey, where the Association of Pet Obesity Prevention (APOP) collects data from veterinarians and pet owners alike about overweight and obese pets. 


Perhaps you think this doesn't apply to your pet family. Maybe your pup has a few extra pounds, but really it's more endearing than dangerous. 
As with many aspects of our human lives, we see similarities in our pets' lifestyles -- in 2012, APOP reported 52.5% of US dogs are overweigth or obese
Dr. Ernie Ward, founder of Association for Pet Obesity Prevention explains, “The causes of pet and childhood obesity are largely the same: too many high-calorie foods and snacks combined with too little physical activity. Parents need to encourage children to put down their video games and pick up the dog leash to go for a walk. Instead of snacking on sugary treats, share crunchy vegetables with your dog. Eat more whole foods instead of highly processed fast food.”
APOP's website offers great insights and resources, like the Pet Weight Translator. For example, did you know a 12 pound Yorkie is the same as an average female weighing 218 pounds? Puts the pounds in perspective, right? 
There are numerous health risks related to weight issues, such as arthritis, back and joint problems, diabetes, and high blood pressure. These lead to medications, for example, according to the American Pet Products Association (APPA), over half of dogs (approximately 41 million) are given a joint supplement, and more veterinarian appointments. While there has not been a specific study of the cost of pet obesity, Veterinary Pet Insurance (VPI) estimates its policyholders -- which represent only 0.5% of U.S. pet owners -- spent over $28 million last yearThe extra weight also affects whether harnesses fit properly, and in the event of an automotive accident, adds to the projectile force of an unsecured pet. 
As the holidays, and eventually the New Year, approach, we all become more aware of the excessive feasts and treats awaiting us -- and the steps we would like to take to keep the weight off.  Include your pet(s) in your diet and exercise plans this year. 
Meet Lola, who has lost 7 pounds at a doggy spa focused on fitness, with an exercise pool and healthy snacks. Would you seek extra help to beat the bulge on your pet? 

Automotive Companies Show Pet Concern

02 October, 2013 0 comments Leave a comment

If you are a dog owner and a fan of Zerimax, then you already know the importance of dog seat belts and securing your dog while driving. (Hopefully you are part of the 16 percent of owners who actually do it.) You know the dangers and distractions of riding with your pet. Finally, others are taking notice too. 

Subaru, already known for being safety-conscience and pet-friendly [see here], began funding research by the Center for Pet Safety; the first rounds of testing began this summer at a laboratory in Virginia, usually used specifically for testing child seats through crash simulations. But instead of babies and toddlers, a 25-pound terrier, a 45-pound border collie and a 75-pound golden retriever dummies were strapped in.

The results of the first rounds released this spring are disheartening, even shocking. While harnesses secure a dog in the backseat, preventing it from distracting the driver, in a crash, the tethers break -- failing to protect the human or canine occupants during an accident. 

In an interview with Automotive News, Dave Sullivan, the marketing, launch and strategy manager at Subaru of America, said, "We'd like to see something developed over time, but it's not really our job. We're trying to do our best to raise the issue."

Other auto companies are contributing to this pet project; both Toyota and Volvo sell barriers to protect -- or at least corral -- the dog in the luggage area. According to a 2011 "Wall Street Journal" article, "Company research shows that a 60-pound unbelted child in the back seat traveling 30 mph can suddenly turn into 2,700 pounds of force. 'A pet of the same size would become like a baby elephant' hurtling through the car, says Dan Johnston, spokesman for Volvo Cars North America." 

Ford is showing its support by partnering with the Humane Association to decrease the 100,000 dog fatalities each year caused when traveling in truck beds. While the truck company hasn't specifically endorsed a seat belt for dogs, bringing them inside the cab is at least an improvement. 

It is clearly a step in the right direction that automotive companies are taking an interest and responsibility in these matters; but ultimately, until there are specific standards and regulations, the risks and dangers remain.   

Watch the video to see the crash results for yourself, and keep an eye out for the second-round of results from the Center for Pet Safety to be released mid-October.

Howl-oween Photo Contest

02 October, 2013 0 comments Leave a comment

It's that time of year again! And here at Zerimax, we are ready to celebrate fall with long walks, jumping in the leaves, and wearing our best costumes. But we need your help! Enter our Facebook Photo Contest to show off your pooch's look, and you could win! Post a picture to our page, share it with family and friends, and at the end of the month, the photo with the most "Likes" wins. The top dog will receive a seat belt from Zerimax and $100 gift card for Amazon.

WCIU - Made In Chicago segment on You & Me This Morning

24 June, 2013 0 comments Leave a comment

Check out the latest on You & Me this Morning.  Zerimax is featured in the Made in Chicago segment featuring dog seat belts made in the US.  


CBS Morning News - What's The Big Idea: The Doggie Seatbelt Friday 2/10

10 February, 2012 0 comments Leave a comment

Melissa Ramirez of Logan Square has invented a Doggie Seatbelt. She is our first guest in our new segment, 'What's the Big Idea?'