Doggie Seatbelt, safety for all

Articles tagged as pet safety (view all)

Top Down Safety

10 September, 2014 0 comments Leave a comment

Here at zerimax, it is our desire to never see another dog hanging out the car window -- but what if the vehicle doesn't have any windows to speak of? 


With the weather breaking and Pumpkin Spice Lattes back, we are anticipating fall right around the corner. But these mild temps still allow us to cruise around -- particularly in our top-down convertibles or door-less jeeps. It is an exhilarating ride, with the wind in our hair -- a feeling of complete freedom. 


But safety is still our number one focus, and these vehicles with their open advantages pose some safety concerns. That's why it is imperative to buckle up your dog in these cars. In the event of an accident or sudden stop, a 10 lb dog has the force of 120 lbs when traveling at 60 mph. In enclosed vehicles, an unrestrained animal could be projected into the windshield or other passengers, which could also be the case in convertibles or jeeps, as well as the likelihood of the dog being launched from the vehicle altogether. With that much force hitting the pavement, fatally injury increases. 


Also in the event of an accident, dogs can become stressed, anxious, or aggressive - potentially impeding emergency personnel who arrive on the scene. The openness of these vehicles also allows for dogs to jump out and flee from the wreck in a moment of panic or confusion. 


Even during a routine drive, the most docile animal may be intrigued by a squirrel or other distractions, causing the animal to leap from the car at a stop sign or red light. The Doggie Seatbelt will not only keep them safe during an accident, but also restrain small dogs throughout every ride, every time. 


In any car you drive, please buckle up all loved ones, two and four-legged alike. 


Be sure to check out Montecristo Travels blog post about other factors with convertible driving. 

Intro to Dog Friendly Areas

24 June, 2014 0 comments Leave a comment

Did you know there are 21 designated Dog Friendly Areas in Chicago? For city dwellers with tight quarters and square-foot green patches, these areas are gifts from the 'Big Dogs' where pups can run, play, and explore off-leash.

Click here for a full list of DFA -- search by neighborhood or zip code to find the closest one. 

Now that we have your tail wagging in anticipation, there are some rules and regulations to keep in mind: 

  • Dogs must be leashed prior to and upon leaving the DFA. 
  • Owners must immediately clean up after their dogs.
  • No Food (human or dog food) is allowed inside the DFA.

Most of these rules are no-brainers, and there is plenty of expert advice online surrounding appropriate and safe dog park etiquette. But what all owners might not realize is that a permit and tag are required for every dog entering (and enjoying!) Dog Friendly Areas. 

Participating veterinarians throughout the City issue the permit and tag for a $5 fee which lasts from January 1st of any year through December 31st of the same year. You must have a current dog license issued by the City of Chicago, or proof that the dog has a current rabies vaccination. There is also an application for owners to complete showing proof that a licensed veterinarian (or other authorized person) has performed a fecal test for parasites and vaccinated any dog entering a DFA for the following diseases:

  1. Distemper
  2. Hepatitis
  3. Para influenza; and
  4. Parvovirus
  5. Bordetella
  6. Leptospirosis

Now that we have all the technicalities out of the way, go get vaccinated, get licensed, and enjoy the Chicago summer the best way we know how: on the beach with our furry companions! And if you are driving to a DFA, remember to buckle in your dog no matter how long (or short) the ride may be. 

Introducing Our Newest Addition to Safety

27 May, 2014 1 comment Leave a comment

PupSaver is now available through our online store. 

Recently featured on the Today Show, you can now buy PupSaver on our website! We are excited to offer this cozy, stylish, and crash tested safety seat for your small dogs under 30 lbs. PupSaver attaches to the existing car seat belt using a 5 Point Attachment System. In the event of an accident or sudden stop, the PupSaver uses the momentum to catch your dog and absorb the impact. 

Watch the video here and purchase yours here

Doggie Seatbelt named among PAWS Favorite Things!

27 May, 2014 0 comments Leave a comment

Raindrops on roses. Whiskers on kittens. Girls in white dresses with blue satin sashes. 

That's a nice list, but we are more interested in PAWS latest favorite things published in the Summer magazine. We feel incredibly honored to be included in this great list of pet products. Special thanks to Melissa Forman and Jeanne Sparrow of "You & Me This Morning" for compiling their choices. 


See the full list on page 24 or donate to PAWS Chicago to have your own copy. 

Special Event for Illinois Animal Lovers

07 April, 2014 0 comments Leave a comment

Illinois Animals Need Your Voice! 

For the past six years, zerimax has been helping protect your dog in the car by providing quality seat belts; we have made amazing connections with our customers based on our shared love of dogs and commitment to their well being.  Now we need your help! We know that policy is our way to make a difference -- giving a voice to the voiceless. 

Your Exclusive Invitation: 

Join us, along the ASPCA, the Animal Welfare Institute, the Illinois Animal Welfare Federation, Born Free USA and your fellow animal advocates in Springfield on Wednesday, May 7, for Illinois Voices for Animals Day. Take advantage of the easy day trip from Chicago to Springfield for your opportunity to let state lawmakers know, in person, that you support animal protection and oppose laws that would allow animals to be hurt and exploited.

During Voices for Animals Day, you will be a voice for animals!

This event provides animal advocates with a structured, comfortable setting in which to meet their elected officials and to discuss this priority animal welfare legislation. Read more about defining "adequate shelter and protection from the weather" and the other proposed bills here.

Our group will be departing Union Station between 7 and 9 am to arrive in Springfield for an exciting day of advocacy and camaraderie. If you are interested in the Amtrak group rate, please email  

Breakfast and coffee will be provided at this year’s event. This will be a great time to get to know fellow animal advocates in Illinois!

Voices for Animals Day is a great networking activity that is critical to our lobbying efforts; it’s also invigorating, inspiring and very personally rewarding. Don’t miss out—RSVP with ASPCA today

Illinois Voices for Animals Day 2014


Wednesday, May 7, 2014


10:00 A.M. to 3:00 P.M. breakfast/coffee provided


Statehouse Inn
Assembly Room
101 E Adams St
Springfield, IL 62701


Event is FREE to attend!


Every voice counts! SHARE this special invitation with fellow animal advocates, and email to join our travel group. 


Support Animal Welfare Bills

10 March, 2014 1 comment Leave a comment

Animal lovers! Mark your calendars for May 7th -- Lobby Day in Springfield. At zerimax, we know you make a difference in the lives of your pets everyday. And they are so lucky to have you as loving, caring pet parents. Unfortunately, thousands of animals are not treated humanely, and we need your help taking a stand.

Read through these proposed amendments to the Humane Care for Animals Act, the Wildlife Code, and other bills, and please contact your legislators. 

HB3767: Prohibits the use of carbon monoxide as a euthanasia agent for companion animals. 

HB4195: Provides that upon conviction of improper care, cruel treatment, aggravated cruelty, or animal torture, the court shall order the convicted person to forfeit to an animal shelter the animal(s) that are the basis of the conviction.

SB3049: Amends the Wildlife Code. Adds the Gray wolf, American black bear, and Cougar to the list of protected species under the Act.

SB3050: Provides that a veterinarian licensed in another state may practice in Illinois in connection with an investigation of animal fighting or animal cruelty laws ...Further provides that a nonprofit organization may establish a temporary facility to receive animals affected by the investigation.

HB4188: Provides that the Department of Agriculture shall create and maintain an animal abuse registry.

HB3779: Increases the penalties for convictions of cruel treatment, aggravated cruelty, and animal torture.

SB3337: Provides that each owner shall provide for each of his or her animals adequate shelter and adequate space


You can read more and track the status of bills here


Thank you for supporting animal advocacy. You can make a difference every time you go for a drive: remember to buckle up with zerimax.